It was a big ask, but we delivered.
Twitch wanted to go big during their 2025 WhatsApp streaming campaign. They brough on 8 streamers to showcase WhatsApp's privacy features.
But what would these streamers play?
Our team stepped up to create a 5-in-1 game to keep the stream electric and engaged.
Each game was designed to maximize the audience attention by letting them play too. By using click data on the twitch site, we allowed viewers to click on the landscapes in the stream and change them, or drop objects into exact placements during high speed reaction games.
credits
Game design: Woody Davis
Programmers: Charles Alexander, Mia Smith
Art Director: Savannah Myers
Producer: George Verno
